What really happens between the moment you describe what you need and the moment the goods arrive at your premises. The same steps apply whether the goods come from China, Turkey, Europe or anywhere else: only the transit time changes.
You describe the product, the quantity, the quality you expect, your rough budget and the timeline you are working toward. That fits in one WhatsApp message.
The product first: a photo, a reference, or the model you want to match. If you do not know the exact reference, describe the use, what the product does, where it will be used, what it replaces. Then the quantity, even approximate. Then the quality: material, dimensions, finish, the tolerance you accept. Then the timeline, meaning the date you want the goods at your premises, not the date they leave the factory.
A vague description produces a vague offer. The more precise your description, the closer the price you receive is to what you will actually receive.
The four things to prepare are set out step by step on our How It Works page.
Because the contract puts in writing what you are buying, what we do, what you pay, and what happens in the case of damage, loss or delay. You know what protects you before a single dirham moves.
We work prepaid, with a minimum shipment capital of 50,000 MAD. That is not a commercial preference: goods are paid for before they leave the factory, and an import is financed before it starts.
The price you receive is a landed cost, never a bare factory price. It adds the goods, the freight, the insurance, the import duty, the VAT, the clearance fees and the delivery, then divides by the number of units. An FOB price on its own tells you nothing about what your goods really cost once they arrive.
The offer is written and valid for 30 days. If the USD/MAD rate moves more than 2 percent from the rate used in the calculation, it is recalculated, and you know that before you pay. The figure is built on your description, product by product, from the landed cost, not on a number quoted over the phone.
We check the supplier's identity, its real role, its licence, its bank and its history, then a sample is made and approved before any bulk production.
The supplier's licence is checked, and above all its role: a factory and a trading company are not verified the same way, and the price does not tell the same story. The bank identity is checked before the first transfer. The history and the references are looked at. Two or three factory offers are compared on quality, not only on price.
The specification is then written out: material, dimensions, finish, tolerance. A pre-production sample is made and approved. Until the sample is accepted, bulk production does not start.
Some signals stop a file immediately: a supplier who refuses a sample, a price well below the market, sudden urgency, a payment requested to a personal account, or an inspection company chosen by the supplier himself.
This is how we work across every family we handle, from furniture and shop fitting to auto parts.
The full list of families is on the What We Source page.
A third party inspects the goods before shipping, and the inspection report reaches you with the photos. It is the cheapest insurance in an import.
The inspection happens at the factory or the warehouse, run by a body independent of the supplier: SGS, Bureau Veritas, TUV or equivalent. It checks the quantity actually produced, the dimensions, the material, the finish, how it works if it is a machine, the packing and the carton markings. The report arrives before loading, not after.
One common confusion is worth clearing up: a quality inspection report does not replace the certificate of conformity required for some regulated products. They are two different documents, and the second one is prepared before departure, as the customs question below explains.
The goods travel by sea, in a shared container (LCL) or a full container (FCL) depending on volume, and the charge is based on whichever is greater: the volume in cubic metres or the weight in tonnes.
Delivery terms are fixed in advance: EXW, FOB, CIF or DDP. They say who pays the freight, who pays the insurance, and the point at which risk passes from the factory to you. We build the landed cost on those terms, never on a bare factory price.
Sea freight from China usually takes 30 to 45 days. Machines and heavy volumes are not handled like small cartons: for machines and equipment, air freight and shared container shipping are compared case by case.
In Morocco, entry can go through any port you choose: Casablanca, Tanger Med, Agadir or any other Moroccan port. We advise which port is the right and strategic choice for your shipment. Goods can also come from Turkey, Europe or another manufacturing country: the route is shorter then, and the choice follows the product, the price and the timeline, not a single country.
Customs clearance requires at least the commercial or proforma invoice, the import commitment, the customs declaration and, for regulated products, a certificate of conformity.
The list, document by document:
Two things are checked before the first clearance: the company's common identifier (ICE), which the importer must hold, and the scope of the conformity verification. Since 1 February 2020, regulated imports must carry a certificate of conformity issued for that shipment by an authorised body: SGS, Intertek, TUV, Bureau Veritas or Santiq. Depending on the product category, the verification happens before shipping in the country of origin, or on arrival. Without that certificate, the risk is a delay, an extra inspection, or a refusal at the border.
The tariff classification, meaning the HS code, decides whether your product falls inside the scope and at what rate. We do not quote an import duty or VAT percentage at random: the rate depends on the product and is read from the tariff in force at the time of clearance. For medical equipment and other regulated goods, that check is repeated shipment by shipment, with the customs broker.
Delivery is agreed separately in the contract: you know where the goods are delivered, who unloads, and what the price includes. The real timeline for your order is fixed there from the start, with no invented promise of speed.
A full import takes time, production first, then transport. Allow generally two to three months between the order and the delivery on a sea shipment.
Before you start, four things remain for you to check: your ICE, the scope of the conformity verification for your product, your HS code, and the total budget with duty and VAT included. Those four decide whether the operation pays, far more than the factory price does.
To talk it through, describe what you need from the Contact page.